Beauty Sense


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2 Beauty Sense W E L C O M E , C L I E N T S ! On the outside, the hair industry is flashy, trendy, colorful, loud, and fun. It's true that fashion shows, photo shoots, and drastic makeovers are some of our favorite projects. But only some. We are about so much more than just the latest trends and what gets the most likes on social media. We care deeply about each and every client—whether they're trying a new hairstyle, worried about thinning hair, interested in a new technique, going through a fight for their life, or anything in between. When our work touches a client's heart, that is what our industry is really all about. While you'll read about some of the latest hair trends in this issue, I hope it is the pieces that show the real heart of our profession— like how it is so difficult for us to raise prices and how a hair appointment is about more than the hair—that really stand out. Ali J. Davidson Director of Associated Hair Professionals Are you a licensed hairstylist or barber with something to tell clients about our industry? We would love to publish your expertise! This publication is intended for the exclusive use of AHP members. To be entitled to AHP benefits, you must be a member in good standing. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without written permission from AHP. © Copyright 2018. All rights reserved. Editor Ali Davidson Editorial Darren Buford Karrie Osborn Brandon Twyford Mary Abel Design Amy Klein James Sutherlin Associated Hair Professionals 800-575-4642 Beauty Sense ahphair @ahphair

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